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Digital Trends | Social Media Breakdowns & Viral Moments

Her Campus •

Um, Are You Doing Your Makeup For The Male Gaze?

Within the realm of TikTok makeup videos, the “male gaze vs. female gaze” phenomenon has been a trend that’s basically impossible to ignore recently. This trend reveals the contrasting ways in which makeup is applied — and, in turn, the contrasting ways it’s perceived depending on its (albeit very binary) audience: the male gaze or the female gaze. But what is the male gaze vs. female gaze makeup trend, and what message is it actually portraying? Let’s get into it.In case you’ve somehow never he...
Girls United •

The BER Lock In: Gen Z’s Cozy Reset Before The New Year

If you’ve ever noticed that the last few months of the year feel a little different—busier, cozier, more intentional—you’re not imagining it. From September to December, the “-ber months” (September, October, November, and December) bring a social shift Gen Z has nicknamed the “BER Lock In.”


The term has been trending across social media, where people are using it to describe pulling back from the chaos of summer and “locking in” by building new routines, cozy habits, and self-improvement pra...
Her Campus •

Don't Know What To Wear? TikTok Says To Put On A Go-See Outfit

If you spent middle school watching America’s Next Top Model reruns and perfecting your runway walk in the hallway, TikTok’s latest fashion trend might be for you. ANTM, which aired from 2003 to 2018, introduced an entire generation to the inner workings of the fashion world, and now, one of its most iconic moments is back. Enter: the go-see outfit.For anyone who didn’t spend their preteen years memorizing Tyra Banks’s over-the-top monologues, a “go-see” is essentially a model casting call. On t...
Her Campus •

College Students Are Crashing Out Over Back-To-School Season With This New TikTok Trend

You know that feeling when the group chat starts talking about move-in dates, you start going to bed earlier, and your shopping hauls include spiral notebooks instead of sunscreen? Yeah… that’s when TikTok’s “doomsday is close at hand” trend hits a little too hard. Not familiar with the new trend? Let me break it down for you.The latest trend circulating through everyone’s FYPs is hitting way too close to home right now for those transitioning to back-to-school season. The format of the video is...
Her Campus •

No, You’re Not Hearing Things — “Bacon Avocado” Is TikTok's Latest Unhinged Trend

There’s a good chance you’ve scrolled past it on your FYP without even realizing what you were watching: a TikTok creator saying the words “bacon avocado” before the video cuts to a dramatic slow motion moment, where the creator says a completely different phrase that catches you off guard. It’s one of those moments when you’re scrolling that makes you pause, replay, and maybe even send it to your friends along with the question, “Am I missing something?”It’s weird, it’s random, and it’s exactly...
Her Campus •

The Latest TikTok Game? "Poisoning" Your Friends

Y’all, the semester is finally over, and whether you’re moving back home, catching flights, starting an internship, or just spending time with hometown friends, chances are you’re looking for a low-stress way to decompress — and maybe have a laugh, too. Enter: the poison game, TikTok’s latest obsession that turns your snack stash into a high-stakes (and hilarious) game of psychological warfare. (But like, in a fun way.)If you’ve seen it on your FYP, you already know the vibe. The setup is simple...
Her Campus •

Wait, Is Zion From 'The White Lotus' A Nepo Baby?

With all the nonstop theories, political commentary, and a final episode that left everyone spiraling, The White Lotus Season 3 gave fans a lot to talk about. While many viewers are discussing the off-screen drama between the cast, there’s also been some sudden interest in cast member Nicholas Duvernay — namely, the question of whether or not he’s a nepo baby.On the show, Duvernay plays Zion Lindsey, a college student visiting Thailand to spend time with his mother, Belinda Lindsey, played by Na...
Her Campus •

TikTok's "I Tried To Be The Sun" Trend Is About More Than Just Hair Color

If you’ve been on TikTok lately, you’ve probably seen the “I tried to be the sun” or “I tried to be the moon” trend on your “For You” page. You know what I’m talking about: a beautiful woman posts the words “I tried to be the sun, but I’m clearly the moon” or “I tried to be the moon, but I’m clearly the sun,” with images or videos of them with light hair (the sun) and then dark hair (the moon), or vice versa. Usually, it’s accompanied by the vibey song “O Sol e a Lua” by Pequeno Cidadão. At firs...
Her Campus •

An Old-School Social Media Platform Is Coming Back & It Actually Sounds... Fun?

If you’ve never heard of Digg, don’t worry — you’re not alone. Most Gen Zers (myself included) were probably too young (or were not even born yet) to remember it. But back in the mid-2000s, Digg was the place to discover viral news and trending internet content. It was kind of like if TikTok’s “For You” page and Reddit had a baby, where users could “digg” (upvote) or “bury” (downvote) posts to decide what went viral. Retro!At its peak, Digg attracted around 40 million monthly users. However, aft...
Her Campus •

Wait, Why Is Everyone On The Internet Talking About Celebrities & Nachos?

If you’ve scrolled through TikTok lately and found yourself wondering why everyone is talking about nachos (but no one is actually eating them), don’t worry, you’re not alone.“Reheating nachos” is the internet’s favorite phrase right now, and it’s taking over social media… but why? And what does it have to do with Lady Gaga, of all people? While it sounds like a late-night microwave disaster, it actually has everything to do with calling out copycats, unoriginal trends, and artists revisiting th...
Her Campus •

I'm Holding Space For These Hilarious Memes About *That* 'Wicked' Interview

Can you believe Wicked is finally in theaters? After what felt like the world’s longest press tour, fans finally have Part One of the beloved musical on the big screen, and if the Letterboxd reviews are correct, the wait was definitely worth it. Before the film’s release, fans were treated to countless teasers, enough pink and green merch to last a lifetime, glimpses behind the scenes, and interviews with the stars of the film. But there was one moment in particular that captured fans’ attention...

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