Fashion + Commerce

Her Campus • 22nd July 2025

Don't Know What To Wear? TikTok Says To Put On A Go-See Outfit

If you spent middle school watching America’s Next Top Model reruns and perfecting your runway walk in the hallway, TikTok’s latest fashion trend might be for you. ANTM, which aired from 2003 to 2018, introduced an entire generation to the inner workings of the fashion world, and now, one of its most iconic moments is back. Enter: the go-see outfit.For anyone who didn’t spend their preteen years memorizing Tyra Banks’s over-the-top monologues, a “go-see” is essentially a model casting call. On t...

Girls United • 15th July 2025

Earthy Black Girls Are Trending — But This Summer Aesthetic Has Deep Roots

There’s just something about summer that brings the earthy Black girls out in full force. You know the ones — dressed in flowing browns and greens, crystals wrapped into their locs, skin glowing in the sun like they’ve been kissed by their ancestors. It’s soft, it’s intentional, and it’s far from new.


While earthy Black girl might be the trending term, this look has deep roots. Before it was Pinterest-core or soft life-coded, it was known by another name: Neo Soul. In the early 2000s, this ae...

Her Campus • 11th March 2025

Target Quietly Dropped 3 New Stanley Colors & They're So Spring-y

The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.
Stanley collectors are no strangers to keeping an eye out for new color drops, and this past weekend, their dedication paid off. Shoppers began spotting three new Stanley colors quietly added to Target’s website, and naturally, the internet...

Her Campus • 26th November 2024

Here Are 10 Of The Best Black Friday Deals For College Students

The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.
Black Friday will be here before you know it, and for college students, it’s the perfect time to snag deals on everything from dorm essentials to holiday gifts — all without breaking the bank. Whether you’re looking to upgrade your study sp...

Her Campus • 21st October 2024

Channel Your Inner Meme Queen With This DIY Moo Deng Halloween Costume

Can you believe that spooky season is almost over? I know many of you have been planning your costumes for months — and with so many trending ideas this year, how could you not? From Sabrina Carpenter and Jenna Ortega’s iconic looks in the Taste  music video to Tashi, Art, and Patrick from Challengers, and let’s not forget, Lucy Gray Baird and Coriolanus Snow from The Hunger Games, there are so many fun, pop culture-inspired options to choose from this year. But for those of you who maybe got ca...

Her Campus • 16th August 2024

Kamala's Designer Merch Is Kinda Pricey, But Here Are 11 Under-$50 Items You Can Buy

If you’ve been on the internet at all these past few weeks, I’m sure you’ve seen how Vice President Kamala Harris’s presidential campaign has been heavily inspired by pop culture. From the Kamala x Brat memes all over Twitter to the Chappell Roan-inspired camo hat, this campaign has looked like none other that’s come before it. But Harris’s team isn’t done just yet; mere days before the Democratic National Convention, her team has announced its next major merch move, and it’s a big one. On Aug....

Her Campus • 9th July 2024

These Bracelets Are The Accessory Of The Summer, According To TikTok

Accessory girlies, if you’re looking for your next piece of timeless jewelry that combines elegance and simplicity, let me introduce you to the Cape Cod bracelet. This accessory was designed over 50 years ago, but thanks to the coastal auntie aesthetic that’s been all over TikTok, the bracelet has become a favorite among modern fashion enthusiasts who adore its minimalist charm and versatile style.Originating from the picturesque coastal regions of Massachusetts, the Cape Cod bracelet is a class...

Her Campus • 17th June 2024

Um, Are You Doing Your Makeup For The Male Gaze?

Within the realm of TikTok makeup videos, the “male gaze vs. female gaze” phenomenon has been a trend that’s basically impossible to ignore recently. This trend reveals the contrasting ways in which makeup is applied — and, in turn, the contrasting ways it’s perceived depending on its (albeit very binary) audience: the male gaze or the female gaze. But what is the male gaze vs. female gaze makeup trend, and what message is it actually portraying? Let’s get into it.In case you’ve somehow never he...